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How to save time and money for seller and potential client, by communicating via a Dot Tel name
About Dot Tel has a new and interesting article, a week ago, which I just discovered, at:
http://www.aboutdottel.com/drive-by-dot-telling/
Quote:
"Wednesday, June 16th, 2010
When you drive by a For Lease or For Rent sign on a commercial property you may be lucky to make a note of the realtor or the phone number. If you do get one of those, you’re going to contact the realtor and ask the follwoing things: what’s the square footage and what’s price per square foot.
So now you’ve found out it’s 8000 square feet and it’s $60 a square foot. Too big and way too expensive! So you’ve wasted your time and you’ve wasted the realtor’s time.
If, on the other hand, the only thing on the sign was the dot tel name, the realtor would have a prequalified lead when phone rang. “How” you ask?
If you add the price, the square footage and links to the pictures in to the .tel, the customer just has to type the .tel name into their smart phone and in an instant all the key information they need to know is available.
When they “click to call” on the realtor’s phone number that is also available in the .tel, the realtor is getting an interested party on the end of the line not just an information inquiry.
So commercial realtors everywhere – heed my call: Put dot tel on your For Lease and For Rent signs – you’ll thank me for it." End of quote.
How I understand the idea:
1.)
A advert (offline advert) shows well visible, a Dot Tel name, for contacting.
2.)
The potential client looks up the .tel address from his computer browser, respectively, in his smart phone.
3.)
The relevant Dot Tel domain already shows the most relevant information, such as size/volume/square meters, and the price for leasing/renting or for buying.
And offers links, to look at more pictures/photographs of the item/object.
4.)
So, then the client is able to decide, if he wants to contact the seller / company that set up the advert/offer. And he can contact him directly by selecting the sellers phone number, clicking, to make a call.
Conclusion:
If you have things, cars, boats, houses for rent or for sale, etc., you should publish the related Dot Tel name, for potential clients to finding more information about the advert.
Which means also, that you save money on printed adverts, because you don't need to publish a lot of information, nor pictures, which are both costly.
You set up this specific Dot Tel domain, just the one item (or a few more). And you could still use that Dot Tel domain for other future sale offers, if the Dot Tel name is a general one.
Which means, that you don't have to register a new Dot Tel domain, every time.
Again:
1.) You set up a Dot Tel domain, or you have a existing Dot Tel domain, where you place a advert, or put a lot of information that is related to a offline-advert, which is showing that Dot Tel domain name.
2.)
You set up a offline-advert, where you show well visible a related Dot Tel domain name, for getting more information, and for contacting the seller.
3.)
This option allows the potential client to save money, by not having to make a phone call, at first, or never.
Further, more, if he likes the information he sees on his smart phone, he can continue reading it at home, on his laptop or PC, which is cheaper, again, than using the mobile device.
Nevertheless, looking up a Dot Tel domain, is cheaper, than looking up a heavy weight, and heavy loaded website.
Final conclusion:
You, as well as your potential client saves time and money, and can perhaps, make a mutual agreement on a sales contract / deal (seller and buyer):
You save time, on the phone, as well as advert costs.
The potential client saves his time and money, for saving a phone call, and for being able to select and decide easier, because he can find all relevant information online.
(He does not have to make a phone call, and note the info on a note paper.)
Link to mind map:
http://bubbl.us/view.php?sid=679030&pw=ya5GnofBhbpYAMjJ1djhnOVhDWWhFcw
Mind map:
.
http://www.aboutdottel.com/drive-by-dot-telling/
Quote:
"Wednesday, June 16th, 2010
When you drive by a For Lease or For Rent sign on a commercial property you may be lucky to make a note of the realtor or the phone number. If you do get one of those, you’re going to contact the realtor and ask the follwoing things: what’s the square footage and what’s price per square foot.
So now you’ve found out it’s 8000 square feet and it’s $60 a square foot. Too big and way too expensive! So you’ve wasted your time and you’ve wasted the realtor’s time.
If, on the other hand, the only thing on the sign was the dot tel name, the realtor would have a prequalified lead when phone rang. “How” you ask?
If you add the price, the square footage and links to the pictures in to the .tel, the customer just has to type the .tel name into their smart phone and in an instant all the key information they need to know is available.
When they “click to call” on the realtor’s phone number that is also available in the .tel, the realtor is getting an interested party on the end of the line not just an information inquiry.
So commercial realtors everywhere – heed my call: Put dot tel on your For Lease and For Rent signs – you’ll thank me for it." End of quote.
How I understand the idea:
1.)
A advert (offline advert) shows well visible, a Dot Tel name, for contacting.
2.)
The potential client looks up the .tel address from his computer browser, respectively, in his smart phone.
3.)
The relevant Dot Tel domain already shows the most relevant information, such as size/volume/square meters, and the price for leasing/renting or for buying.
And offers links, to look at more pictures/photographs of the item/object.
4.)
So, then the client is able to decide, if he wants to contact the seller / company that set up the advert/offer. And he can contact him directly by selecting the sellers phone number, clicking, to make a call.
Conclusion:
If you have things, cars, boats, houses for rent or for sale, etc., you should publish the related Dot Tel name, for potential clients to finding more information about the advert.
Which means also, that you save money on printed adverts, because you don't need to publish a lot of information, nor pictures, which are both costly.
You set up this specific Dot Tel domain, just the one item (or a few more). And you could still use that Dot Tel domain for other future sale offers, if the Dot Tel name is a general one.
Which means, that you don't have to register a new Dot Tel domain, every time.
Again:
1.) You set up a Dot Tel domain, or you have a existing Dot Tel domain, where you place a advert, or put a lot of information that is related to a offline-advert, which is showing that Dot Tel domain name.
2.)
You set up a offline-advert, where you show well visible a related Dot Tel domain name, for getting more information, and for contacting the seller.
3.)
This option allows the potential client to save money, by not having to make a phone call, at first, or never.
Further, more, if he likes the information he sees on his smart phone, he can continue reading it at home, on his laptop or PC, which is cheaper, again, than using the mobile device.
Nevertheless, looking up a Dot Tel domain, is cheaper, than looking up a heavy weight, and heavy loaded website.
Final conclusion:
You, as well as your potential client saves time and money, and can perhaps, make a mutual agreement on a sales contract / deal (seller and buyer):
You save time, on the phone, as well as advert costs.
The potential client saves his time and money, for saving a phone call, and for being able to select and decide easier, because he can find all relevant information online.
(He does not have to make a phone call, and note the info on a note paper.)
Link to mind map:
http://bubbl.us/view.php?sid=679030&pw=ya5GnofBhbpYAMjJ1djhnOVhDWWhFcw
Mind map:
.
Wednesday, 23 June 2010
Why the Dot Tel registry is hindering .Tel's success
1.)
Telnic has not made any attempts, up and til now, to work with Neustar to make marketing programs that are carefully designed to build awareness and preference for the .tel domain.
2.)
The customers of Neustar trust them, because they know they live up to their promises while providing outstanding technical, security, marketing, and policy support. On the other hand, we can not say the same about the .tel registry (Telnic): Often, they hadn't lived up to their promises for offering new features to be available and fully functionable, within the time frame they had set. But they where however fully bodied announced, in the press releases. Quite disappointing, I would say. Even worse, when the .tel registry surpresses all complaints about failing to come up in time with promised new features, options and services, etc.
3.)
Unprofessinal handling of support, customer care, inclusive complaints, marketing and webdesign. Surpressing complaints on the official .tel website, and on other websites, and banning complaintants from the official .tel forum.
4.)
Neither beeing creative, nor innovative. Trying to replicate their earlier success (Love Train) with the ridicolous „Treasure Hunt“ challenge.
5. ) Etc., etc.
Conclusion.
Basically, the end user would not need the .tel registry Telnic, in its present form, because it proves to be totally incapable to control and manage the Dot Tel domain.
The job could be done better, by NeuStar, who already is operating the back-end server and offering back-end services for the Dot Tel domain, and has further proven, that it could act as a registry for multiple domains (.biz and .us).
I do indeed recommend a disintegration of Telnic within the whole constellation (end user, registrar and registry/front-end and back-end server, etc.). In other words: Telnic should sell its business and assets to NeuStar, and look for some other sort of occupation, where it won't permanently create confusion and frustration amongst end users of computing.
See also:
http://bubbl.us/view.php?sid=678625&pw=ya5GnofBhbpYAMjJYYk9oL0kzSGFpaw
Telnic has not made any attempts, up and til now, to work with Neustar to make marketing programs that are carefully designed to build awareness and preference for the .tel domain.
2.)
The customers of Neustar trust them, because they know they live up to their promises while providing outstanding technical, security, marketing, and policy support. On the other hand, we can not say the same about the .tel registry (Telnic): Often, they hadn't lived up to their promises for offering new features to be available and fully functionable, within the time frame they had set. But they where however fully bodied announced, in the press releases. Quite disappointing, I would say. Even worse, when the .tel registry surpresses all complaints about failing to come up in time with promised new features, options and services, etc.
3.)
Unprofessinal handling of support, customer care, inclusive complaints, marketing and webdesign. Surpressing complaints on the official .tel website, and on other websites, and banning complaintants from the official .tel forum.
4.)
Neither beeing creative, nor innovative. Trying to replicate their earlier success (Love Train) with the ridicolous „Treasure Hunt“ challenge.
5. ) Etc., etc.
Conclusion.
Basically, the end user would not need the .tel registry Telnic, in its present form, because it proves to be totally incapable to control and manage the Dot Tel domain.
The job could be done better, by NeuStar, who already is operating the back-end server and offering back-end services for the Dot Tel domain, and has further proven, that it could act as a registry for multiple domains (.biz and .us).
I do indeed recommend a disintegration of Telnic within the whole constellation (end user, registrar and registry/front-end and back-end server, etc.). In other words: Telnic should sell its business and assets to NeuStar, and look for some other sort of occupation, where it won't permanently create confusion and frustration amongst end users of computing.
See also:
http://bubbl.us/view.php?sid=678625&pw=ya5GnofBhbpYAMjJYYk9oL0kzSGFpaw
About Neustar and the Dot Tel domain
About „neustar“ (www.neustar.biz) and the Dot Tel domain
About Neustar:
Neustar is positioned to be a premier neutral third-party provider of managed services that enable secure, reliable communication across networks, applications and enterprises – and a global leading provider of Internet Protocol (IP) solutions that connect people and technologies.
About Neustars domain name registry services:
Neustar provides the necessary operational support of registrar partners.
Neustar operates Domain name registries, such as .biz, .us, .cn, .travel and .tel.
Last but not least, Neustars endeavours are to help customers stand out, when they manage their online presences.
Neustar claims to provide robust technologies that firms demand in today’s competitive corporate environment, while providing a particularly valuable alternative for small and medium-size businesses. In other words: Providing .biz, .us, and .tel for small and medium-size businesses.
(Which might be, why Telnic, respectively Justin Hayward, only told the large companies to register a Dot Tel domain, to secure their brand, and do nothing else with it (not even populate it...).
However, according to Neustar and Telnic, large businesse where never meant to use a Dot Tel domain, but just to have one, with a sole function, to secure the companies brand name.
Already a while ago, Neustar started to serve the global .biz community by delivering International Domain Names (IDNs) in 15 language character sets, including Chinese, German, Japanese, Korean, Spanish, Swedish, Polish, Finnish, Hungarian, Latvian, Lithuanian, Portuguese, Danish, Icelandic, and Norwegian.
(And offers the same service for the Dot Tel domain, since a few weeks.)
.us is gaining in popularity as a social media domain name, thereby heightening its appeal and relevance, especially for younger users, groups and associations. Many businesses and organizations have purchased .biz or .us domain names either as their primary domain, or as a brand protection measure.
Some businesses have purchased .tel domain names either as their primary domain, or as a brand protection measure (and in many cases, only because this was recommended by the .tel registry).
A number of high-profile foreign companies doing business in this country have begun promoting their .us extension as their primary website for the American market, which gives them a “local” presence in the United States. For example „Air France“ with „www.airfrance.us“, which gets a lot of traffic...
Neustar works with you to make your business a success through marketing programs that have been carefully designed to build awareness and preference for the .biz and .us domains.
So maybe the .tel domain will follow...?
The customers of Neustar trust them, because they know we live up to our promises while providing outstanding technical, security, marketing, and policy support. On the other hand, we can not say the same about the .tel registry (Telnic): Often, they hadn't lived up to their promises for offering new features to be available and fully functionable, within the time frame they had set. But they where however fully bodied announced, in the press releases. Quite disappointing, I would say. Even worse, when the .tel registry surpresses all complaints about failures to come up in time with promised new features, options and services, etc.
Neustar operates the authoritative registries of Internet domain names for the .biz, .us, .tel and .travel top-level domains. They also provide international registry gateways for China’s .cn and Taiwan’s .tw country-code top-level domains. All Internet communications routing to any of these domains must query a copy of their directory to ensure that the communication is routed to the appropriate destination.
Further thoughts:
.tel probably won't get more popular than .us or .biz, it is in the hands of the same technical service provider: Neustar.
Neustars endeavours are to provide a smooth and good technical functionality for the dot Tel domain (.tel).
However, Telnic, the registry, who tries to improve the domain, only makes things worse, by taking the wrong steps, or taking too long to achieve something newly announced. And then again, if thing don't work, like they are supposed to work, users get frustrated. Which has all in all a negative impact on the Dot Tel domain and image.
Telnic is practicing false economy, by saving on professional staff, and letting quasi allrounders do all the tasks (programming, forum moderating, customer relations, etc.).
So, it is quite a mess on the Telnic side, but Neustar services enable a certain quality standart and stability.
About Neustar:
Neustar is positioned to be a premier neutral third-party provider of managed services that enable secure, reliable communication across networks, applications and enterprises – and a global leading provider of Internet Protocol (IP) solutions that connect people and technologies.
About Neustars domain name registry services:
Neustar provides the necessary operational support of registrar partners.
Neustar operates Domain name registries, such as .biz, .us, .cn, .travel and .tel.
Last but not least, Neustars endeavours are to help customers stand out, when they manage their online presences.
Neustar claims to provide robust technologies that firms demand in today’s competitive corporate environment, while providing a particularly valuable alternative for small and medium-size businesses. In other words: Providing .biz, .us, and .tel for small and medium-size businesses.
(Which might be, why Telnic, respectively Justin Hayward, only told the large companies to register a Dot Tel domain, to secure their brand, and do nothing else with it (not even populate it...).
However, according to Neustar and Telnic, large businesse where never meant to use a Dot Tel domain, but just to have one, with a sole function, to secure the companies brand name.
Already a while ago, Neustar started to serve the global .biz community by delivering International Domain Names (IDNs) in 15 language character sets, including Chinese, German, Japanese, Korean, Spanish, Swedish, Polish, Finnish, Hungarian, Latvian, Lithuanian, Portuguese, Danish, Icelandic, and Norwegian.
(And offers the same service for the Dot Tel domain, since a few weeks.)
.us is gaining in popularity as a social media domain name, thereby heightening its appeal and relevance, especially for younger users, groups and associations. Many businesses and organizations have purchased .biz or .us domain names either as their primary domain, or as a brand protection measure.
Some businesses have purchased .tel domain names either as their primary domain, or as a brand protection measure (and in many cases, only because this was recommended by the .tel registry).
A number of high-profile foreign companies doing business in this country have begun promoting their .us extension as their primary website for the American market, which gives them a “local” presence in the United States. For example „Air France“ with „www.airfrance.us“, which gets a lot of traffic...
Neustar works with you to make your business a success through marketing programs that have been carefully designed to build awareness and preference for the .biz and .us domains.
So maybe the .tel domain will follow...?
The customers of Neustar trust them, because they know we live up to our promises while providing outstanding technical, security, marketing, and policy support. On the other hand, we can not say the same about the .tel registry (Telnic): Often, they hadn't lived up to their promises for offering new features to be available and fully functionable, within the time frame they had set. But they where however fully bodied announced, in the press releases. Quite disappointing, I would say. Even worse, when the .tel registry surpresses all complaints about failures to come up in time with promised new features, options and services, etc.
Neustar operates the authoritative registries of Internet domain names for the .biz, .us, .tel and .travel top-level domains. They also provide international registry gateways for China’s .cn and Taiwan’s .tw country-code top-level domains. All Internet communications routing to any of these domains must query a copy of their directory to ensure that the communication is routed to the appropriate destination.
Further thoughts:
.tel probably won't get more popular than .us or .biz, it is in the hands of the same technical service provider: Neustar.
Neustars endeavours are to provide a smooth and good technical functionality for the dot Tel domain (.tel).
However, Telnic, the registry, who tries to improve the domain, only makes things worse, by taking the wrong steps, or taking too long to achieve something newly announced. And then again, if thing don't work, like they are supposed to work, users get frustrated. Which has all in all a negative impact on the Dot Tel domain and image.
Telnic is practicing false economy, by saving on professional staff, and letting quasi allrounders do all the tasks (programming, forum moderating, customer relations, etc.).
So, it is quite a mess on the Telnic side, but Neustar services enable a certain quality standart and stability.
Saturday, 12 June 2010
Dot Tel surprises look better, when still unpacked. No reason to get excited. It's only a lot of hullabalo, every time.
Announcing "Advertising within .Tel", or the ".Tel template gallery": It all ends up in the same sort of frustration and dissatisfaction.
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